Today I’m happy to host James Ranson, author of ‘Don’t Write A Crappy Book’.
The Right Way To Be Proud Of Your Book
One of biggest mistakes authors make that lead to writing crappy books is not writing a book they’re really, really proud of. This may seem counter intuitive, because anyone who writes a book is usually very proud they wrote a book. But you can be proud of writing a book yet not be proud of how the book came out.
It’s a little bit like making a “rough mix” as a musician. If you record something in a rough mix and you hand it out to people, saying “Hey, here’s my music! But it’s a rough mix, so don’t expect much,” you’re apologizing for the poor quality of what you created before your audience has even had a chance to hear it. So they are essentially pre-sold and pre-framed to not think it’s very good, and to notice the parts where it’s not very good. If you’re trying to build a business off of that book, but you treat the book like a rough mix, that book’s not going to help you.
To write a book you’re really, really proud of, you need to write a book of unquestionable quality. To do that, you must first know where you are in your business and if your business is ready to support a book. If you’re still in survival mode, living paycheck to paycheck, you won’t have time to do any deep thought around what you write, or research about how to make the book accessible to your audience or helpful to the people you work with. And you won’t have any money to invest into making it good. So you’re probably going to write a crappy book by default. If you ARE in survival mode, that’s fine. Just don’t write a book yet. Wait until you are out of that phase, in a place where you have some extra time and money to write and build some strategy around that book.
Another thing that to consider is time. Are you in a huge hurry? Because I promise you (and I’m sure some of you understand this because you’ve done it), any time you try to do something fast, you’re going to have to slow down at some point to make up for it. Either you’ll need MORE time because you won’t be able to work as fast as you think you can, or you’ll make mistakes from doing it quickly, and then you’ll have to take more time to go back and fix them. Any time you try to speed up, it’s going to make you slow down. And any time you try to take a short cut it’s going to cost you more in the long run. So give it the time it needs to attain the quality that you want.
Ultimately, writing a book you’re proud of enables you to share that book proudly with your audience, and to use it to grow your business with confidence. A book you’re not really proud of, because you rushed through it or your business wasn’t ready to support it, will sit hidden on your shelf instead.
Don’t Write a Crappy Book
Book Title: Don’t Write a Crappy Book by James M. Ranson
Category: Adult Non- Fiction, 210 pages
Genre: Business, Authorpreneurship
Publisher: Master Wordsmith Media, in association with Thanet House Books
Release date: Oct 1, 2018
Tour dates: Oct 8 to 31, 2018
Content Rating: PG for occasional mild swearing (hell and damn, mostly, one instance of “shitty”)
A great book can launch your business into the stratosphere. Unfortunately, most self-published business books rank somewhere between “meh” and “flaming pile of crap.” But your book doesn’t have to suck!
In “Don’t Write a Crappy Book,” editor and entrepreneur James Ranson unpacks the most common–and toxic–mistakes that first-time nonfiction authors make. Peppered with wisdom from a panel of industry experts, this book debunks the dangerous myths that can torpedo your text and offers clear, practical guidance for writing a book you’re proud of. This is the resource for the aspiring authorpreneur who wants to write and publish a book with minimum hassle and maximum results.
This book will teach you:
– How a self-published book can make or break your business (and the THREE factors that determine which it does)
– The biggest blind spots no one tells authors about (and how to look for them BEFORE it’s too late)
– How to write a first book that will get positive reviews on Amazon (and why that’s a better goal than becoming a bestseller)
– When writing a business book is the right move for you (and when you should NEVER write one)
– How to self-publish on Amazon to actually get good results for your business (a lot of it happens before you even start writing!)
– What NOT to do when you’re looking for an editor (and how to find a great one)
– Why trying to write and publish a book in 90 days or less is a recipe for disaster (and why no one tells you that!)
– How to avoid do-overs, sunk costs, and other self-publishing headaches (and how to get out of them if they sneak up on you)
Stay out of the crap pile! Discover the secrets to creating a highly valuable book that will expand your influence and grow your business for years to come.
To read interviews and guest posts, please visit James M. Ranson’s page on iRead Book Tours.
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James Ranson, The Master Wordsmith(TM), is a Wall-Street-Journal-bestselling editor, ghostwriter and book coach who has helped over 200 consultants, coaches, speakers and other thought leaders create high-quality books. Clients of his have gone on to sell thousands of books, receive book deals from publishing houses, and be featured in regional and national media outlets. In addition to his own clients, James is a writer and book doctor for Thanet House Books, and is on recommended professional lists for Scribe Media(formerly Book in a Box), My Word Publishing, BrightFlame Books and Authors Unite. His second book, Don’t Write A Crappy Book!, will be published on October 1, 2018. A graduate of Carnegie Mellon University, James lives in Atlanta, GA, with his fiancée and a very needy cat.